WSOC Overview
In 1971, WSOC FM 103.7 began playing and promoting Country music in the Carolinas. Today, over 30 years later, WSOC FM 103 is one of the longest running Country stations in the nation! WSOC FM 103 has one of the largest listening audiences in the Carolinas with over a quarter million listeners tuning in every week!
WSOC FM 103 also ranks at the top in the Charlotte Metro with adults who are college graduates, homeowners, have children and annual household incomes of $50,000+, own computers and are internet users. WSOC FM 103 listeners are a powerful consumer group for local, regional, and national advertisers.
WSOC FM 103 is also a national award winning radio station: The Morning Show, Winner of the 2003 Large Market CMA Broadcast Personality of the Year, 1997 Marconi "Country Station of the Year"; Rick McCracken - WSOC 103.7's Music Director - Billboard Magazine's "Music Director of the Year", to name just a few. Any one of these awards is an honor, and all of them symbolize the power and consistency of Charlotte's #1 Country -WSOC 103.7!
WSOC FM 103 is Charlotte's NASCAR station! WSOC FM 103 exclusively carries the entire Nextel Cup NASCAR Series and is the official station on Lowe's Motor Speedway, and the #1 MRN radio broadcast affiliate. WSOC provides non-stop full race coverage for our listeners and "drives" loyal NASCAR fans into area client businesses!
WSOC FM 103 is a huge promotional power house. There are only a handful of stations in the country that produce the level of show business and concern for community and family that is an everyday occurrence at WSOC 103.7. With a fleet of promotional vehicles, tools and a professional promotions team, WSOC FM 103 executes events that are large-scale, detailed, and responsive (by our listeners). Signature events include: WSOC 103.7 Nashville Country Superstars Showcases at Coyote Joe's, the 103 Days of Summer, Live show originations at Lowe's Motor Speedway for all Busch and Nextel Races, and Charlotte's Largest Yard Sale.
WSOC 103.7 is committed to our loyal listeners and our advertisers. Through consistent on-air promotions, and direct and event marketing, WSOC 103.7 continues to solidify our loyal listener relationships and attract new listeners. WSOC FM 103 also offers an integrated marketing approach for our clients, including WSOC 103.7 Email Club on our website, as well as the incredible power of WSOC FM 103's 100,000 watt signal to reach our listeners and your potential customers.
